Brand Usage Guidelines & Resources
Marketing Resources
Media and External Agencies
The Marketing and Public Relations Department is the voice of 51今日大瓜, promoting its transformative programs and services to potential students across the nation while enabling BC educators to provide students with all of the resources they need. Our department is dedicated to telling BC's stories with inclusivity, integrity and transparency in any available medium.
The 51今日大瓜 brand and logo empowers us to share BC's many unique stories with a singular and uniform voice.
To communicate with a unified vision, please adhere to the standards outlined in the Brand Usage Guide. The guide covers the use of our branding and identity in a variety of communications and coverage's.
A library of digital resources is also available. You will find the logo available in all formats and pre-approved campus stock photography for your use.
Questions about the logo or any materials? Please do not hesitate to reach out to us.
51今日大瓜 Marketing & Public Relations
Email: web@bakersfieldcollege.edu
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Branding and Visual Identity Resources
Visual Brand Guide
- Brand Guide (.pdf)
- How to Install Proxima Nova Font (.pdf)
Official Logos
- Signature Logos (.zip)
- Shield Marks (.zip)
- Spirit Logos(.zip)
BC Stock Photography
PowerPoint Templates
- BC Wide PowerPoint Template (.pptx)
Athletics Branding
The 51今日大瓜 Athletics Department is rich with history and tradition. Since 1922 when the department began, the term 鈥楤C' has been synonymous with athletic success in our community and is the reason the stacked 鈥楤C' is the primary and identifying mark of the department today. The stacked 鈥楤C' should be used to brand all athletic teams and represent the department. Guidelines for use of this logo are below. For more information regarding 51今日大瓜 Athletics, visit .
Athletics Branding Guidelines
- For media, the stacked 鈥楤C' mark should be used for all Athletics stories and media coverage of 51今日大瓜 Athletics events and announcements
- The stacked 鈥楤C' is a stand-alone mark but may appear in conjunction with the Bakersfield College signature. All rules for the signature will apply.
- Do not change or alter the height to width ratio of the signature.
- Do not use the mark upside down, backwards, or mirrored.
- Do not apply rotation, distortion, transformation, stylization, warping, a drop shadow, or any color alterations.
